Wednesday, March 12, 2008 |
5:00pm to 8:00pm |
Forum Registration |
|
|
Opening Event |
|
Thursday, March 13, 2008 |
|
8:00am to 9:00am |
Registration and Breakfast |
|
9:00am to 9:30am |
Opening Session |
Opening
Greg DeShields
Director of Industry Relations
Welcome
Dr. Elizabeth Barber
Associate Dean
School of Tourism and Hospitality Management
Temple University
Introduction to the Workshop
Dr. Daniel Fesenmaier
Professor and Director, National Laboratory for
Tourism and eCommerce
School of Tourism and Hospitality Management
Temple University
Introduction of the Speaker
Dr. Debra Blair
Lecturer
School of Tourism and Hospitality Management
Temple University |
9:30am to 10:30am |
Session 1 - Why is Multiculturalism Important? |
Description:
This session explains the concepts of multiculturalism and cultural diversity and how they can enrich a tourism business environment and provide it with competitive advantage. |
|
Topics:
Differences in Meanings and
Interpretations
Multiculturalism and Cultural
Diversity |
Keynote Speaker:
Gerry Fernandez
President and Founder
Multicultural Foodservice and
Hospitality Alliance |
10:30am to 10:45am |
Coffee Break |
|
10:45am to 12:00pm |
Session 2 - Challenges within Multicultural Tourism |
Description:
This session identifies the key challenges the tourism and
hospitality industry experiences while conducting business in a multicultural environment. This session focuses on the changing
demographic trends and their repercussions for the structure and composition of the work force. It highlights the importance of cultural awareness and understanding and the ability to adapt to
the growing number of culturally diverse workforce and customers
with different service expectations. |
|
Topics:
Demographic Trends in the
Workforce
Understanding Cultural Competency
Market Insights and Service
Expectations across Cultures
The Pitfalls in Service Delivery |
Panel Speakers:
Joni Thomas Doolin
CEO and Founder
Peoples Report
Sylvia Headen Douglin
Director of Learning Development
Hersha Hospitality
Nicole Johnson Reece
Vice President of Diversity
ARAMARK
Moderator: Gerry Fernandez |
12:00pm to 1:00pm |
Lunch |
Keynote Speaker:
Dr. Suzanne Cook
Senior Vice President of Research
Travel Industry Association |
1:15pm to 2:15pm |
Session 3 - Issues in Human Resource |
Description:
This session argues that the effective management of the culturally diverse workforce is of critical importance to the success of the tourism industry. Some of the best practices in effective managing and maintaining a diverse workforce will be presented. |
|
Topics:
Managing a Diverse Workforce
In-Service Training |
Keynote Speaker:
Shaheryar Adil
Senior Executive Assistant
Manager, Rooms Division
Hyatt Regency Washington on
Capitol Hill
Bradley Baldia
National Executive Vice President
National Association Asian
American Professionals
Varsovia Fernendez
Executive Director
Greater Philadelphia Hispanic
Chamber of Commerce
Moderator: Gerry Fernandez |
2:15pm to 2:30pm |
Coffee Break |
|
2:30pm to 4:15pm |
Session 4 –
Multicultural Tourism Marketing |
Description:
This session argues that multicultural marketing is needed to respond to the growth and increasing diversity within various ethnic markets. The examples of effective marketing strategies
across cultures will be presented. |
|
Topics:
Marketing Strategies across Cultures |
Panel Speakers:
Elliott Ferguson, II
Senior Vice President, Convention
Sales and Services
Washington, DC Convention and Tourism Corporation
Laurie Nelson-Choice
Director of Multicultural
Development
Milwaukee Convention and
Visitors Bureau
Mya Reyes
Director of Diversity Marketing
Las Vegas Convention & Visitors Authority
Moderator:
Yolanda Bullock-Cooper
Vice President of Short-Term and Multicultural Sales
Pennsylvania Convention and
Visitors Bureau |
6:00pm to 6:30pm |
Reception |
|
6:30pm to 8:30pm |
Dinner |
Keynote Speaker:
Tanya Hall
Executive Director
Philadelphia Multicultural Affairs Congress |
Friday, March 14, 2008 |
8:00am to 9:00am |
Breakfast |
|
9:00am to 10:15am |
Session 5 –
Product Development |
Description:
This session provides the examples of the product strategies which the industry has successfully implemented to adapt and respond to
its culturally diverse customers. |
|
Topics:
Product Modification/Expansion
New Product Development
Domestic versus International |
Panel Speakers:
Romona Riscoe-Benson
Director
African American Museum of
Philadelphia
Clara Carter
President and CEO
Multicultural Convention Services Network
Rosalyn McPherson
Project Manager
President’s House Project
President
The ROZ Group, Inc.
Moderator: Gerry Fernandez |
10:30am to 10:45am |
Coffee Break |
|
10:45am to 12:15pm |
Session 6 - Multicultural Education: Academic
& Industry Perspective |
Description:
This session discusses multicultural tourism education from the
academic and industry perspective. It focuses on the current trends and explains the future needs. Participants will have the opportunity to lay the groundwork for the development of a Multicultural Management Certificate specifically geared towards
the tourism and hospitality industry. |
|
Topics:
Academic and Industry Perspectives
Current Trends and Future Needs |
Keynote Speaker:
Dr. Debra Blair
Assistant Professor
School of Tourism and Hospitality
Management
Temple University
Dr. Yvette Reisinger
Associate Professor
School of Tourism and Hospitality
Management
Temple University |
12:15pm to 12:30pm |
Closing Remarks |
Colcluding Remarks
Dr. Daniel Fesenmaier |
