Deborah Diamond

Deborah Diamond, Ph.D., is the first Director of Research for the Greater Philadelphia Tourism Marketing Corporation (GPTMC). GPTMC’s mission is to build the region’s economy and image through destination marketing to increase the number of visitors, the number of nights they stay, and the number of things they do in the five-county region. The research program Dr. Diamond directs consists of tracking research to measure tourism’s impact on the region; strategy research to shape effective destination marketing campaigns; and research communications to convey to stakeholders, the press, and the public the value of tourism marketing and the importance of tourism to the region.

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